Analytics

We know pretty much all there is to know when it comes to Google Analytics. We've spent years learning about the product and how to get the very best out of it for our clients. Knowing one size doesn't fit all, we offer bespoke packages to suit your needs.

Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behavior (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

User Analysis

Our experts make detailed reports in real time on who visits your site, when they visit, where they visit from geographically and on what pages. And then we break down subsets of data to look at historical patterns. Do Firefox users behave differently from Internet Explorer users? Do computer users spend more time on your website than smart phone users?

Social Media Analysis

Social media has become a critical part of business development. Analyzing your social media performance will give you an idea of what is working and where improvement is needed. We can tell you which social networking sites are referring the most visitors and what content on your site is being shared. Make the most of this data to develop an effective social media strategy.

Content Analysis

Our experts measure the performance of content by tracking where users are visiting. They even tell you what your visitors are searching for and where they end up on your website.This is vital in getting to what they really want. Accordingly we test with different methods for developing your website and see which one gets the best results.

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Advertising Analysis

Internet advertising can be expensive. Our experts work towards making it more efficient and cost saving for your business which can be critical to better your bottom line. Using Google Analytics we can ensure if your advertising campaign is the most effective by tracking how different ad rotations affect conversion rates. We can even compare online advertising with social media to see which of the two works better.

Integrate Google Analytics with CRM for Digital Remarketing

Is the data from your sales process living in two separate worlds? Connect your offline sales force with your online analytics data.

Companies often analyses their site traffic separately (i.e. to lead) from their sales conversion metrics. Users’ digital journeys are tracked through an analytics solution, i.e. conversion metrics using Google Analytics, and their interactions resulting in the sale (emails, calls, meetings, form submissions, and the documents) are recorded through a CRM, i.e. sales force.

Online Lead Conversion Funnel

The Prospect browses to the website - Reaches the landing page - Fills the form - Lead submitted in CRM.

Offline Sales Conversion Funnel

Combining the two sets of information allows you to see the full user journey starting with the keyboard search that led them to your website all the way through until you finalize a sale. This combination of data also allows you to see the demo of your product, follow up emails, etc. Understanding the entire journey that led to a sale or loss provides the ability to build better user experience, improve sales and target the online marketing activity.

Auditing & Implementation

We’re experts in measurement planning with Google Analytics and use it to its fullest capacity to audit the performance of your website

Audits

Every audit helps us make a comprehensive document that identifies existing issues with your account. The audit gives us recommendations that point to the right direction.

Implementations

Our implementations provide an organized and structured Google Analytics account to handle your account. We can help whether you’re making improvements to an existing Google Analytic account, or starting from scratch.

We find exactly what you need to measure on your website before designing your analytics solution.

All our works are fully tested and approved before we release them for your use.