Thorough analysis of the effectiveness of the website is the first step in optimization and leads us towards effectively improving conversion rate
With conversion rate optimization, we help to increase the ROI on the total spending on website and social media. Performance is enhanced by our ability to analyse datasets and to retain historical learning.
Using a combination of qualitative and quantitative behavior analysis, we uncover barriers and provide detailed recommendations that will improve your bottom line.
The audit will lead to detailed, quick-win, actionable recommendations laid out in a suggested roadmap towards achieving your success targets within the given time frames.
We have a broad range of effective tools to choose from in order to achieve the best results.
Our optimization toolbox
We complete an in-depth view of the competitors in your market, what techniques they are using, and how this impacts your digital business and your customers.
Qualitative interviews with internal and external stakeholders
In order to get the tactical knowledge hidden in the organization, and understand the critical touch points in the customer's user journey, we conduct qualitative interviews with stakeholders. This is done using a variation of both closed and open-ended questions conducted by experienced interviewers.
Analytics to run user behavior analysis
We identify the conversion-critical paths that key segments follow & identify the critical entry, drop-off and exit points/pages within the different funnels (decision, sale, etc.) as well as conversion barriers that need to be optimized using a wide range of metrics.
Heat map to run user behavior analysis
Just by deploying a simple tracking script, we can observe, learn and inform our recommendation after analyzing the user's mouse movement, mouse clicks, attention maps, and scroll reach as well as the form interaction.
We inform our recommendations after analyzing what the users would eye-track the first 5-7 seconds upon landing to make sure that the who, the why and the what-to-do-next is tracked effectively. It's a pretty cool technology and really helps us see what your consumer's behavior would be.
Live user testing
To increase our understanding of the funnel, we want to get the video-recorded, task-based feedback of how targeted users behave while interacting with the pages, what the conversion barriers are and where improvements can take place.